Why is this important? Well, consider this: according to data from StatCounter, Google has a 92.62% market share for global desktop searches. Search engine optimization(Sökmotoroptimering) That means that if your website isn’t optimized for Google, you’re missing out on a huge chunk of potential traffic!
SEO can be a complex and confusing topic, but it doesn’t have to be. In this article, we’ll break down the basics of SEO so that you can start implementing it on your own website.
How Does SEO Work?
Before we get into the nitty-gritty of how to optimize your website for SEO, it’s important to understand how SEO works. Essentially, when someone uses a search engine like Google to find something on the internet, Google uses a complex algorithm to scour the internet and surface the most relevant results.
This algorithm takes into account hundreds of different factors, including things like the relevancy of the content, the quality of the content, how popular the website is, and much more. Once Google has evaluated all of these factors, it then ranks all of the websites accordingly and displays them in order on the SERP.
The goal of SEO, then, is to improve your website’s ranking in these search results. The higher up your website appears on the SERP for relevant queries, the more likely people are to click through to your site — and that means more traffic for you!
Types of SEO
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to all of the techniques that you can use on your own website to improve your ranking in search results; off-page SEO refers to all of the techniques that you can use outside of your website to improve your ranking in search results.
Both types of SEO are important if you want to see real results; however, most beginners tend to focus on on-page SEO because it’s simpler and easier to control. In this article, we’ll primarily be focusing on on-page SEO; however, we’ll touch on off-page SEO briefly as well.
On-Page vs Off-Page SEO
On-page SEO is all about optimizing individual web pages so that they rank higher in search results; off-page SEO is about improving your website’s overall authority so that your entire site ranks higher in search results.
A few examples of things that you can do to optimize individual web pages for on-page SEO include:
– Adding relevant keywords throughout your content (in titles, headings, meta descriptions, etc.)
– Optimizing your title tags and meta descriptions
– Creating high-quality content that provides value to readers
– Improving your website’s load time and mobile friendliness
– Ensuring that your website is secure (i.e., has an SSL certificate)
Some examples of activities that fall under off-page SEO include:
– link building (i.e., getting other websites to link back to yours)
– social media promotion
– influencer outreach
As we mentioned earlier, both types of SEO are important if you want real results; however, most beginners should focus on mastering on-page optimization before moving on to off-page optimization techniques. Not only is on-page optimization simpler and easier to control (since you can do it all yourself), but it’s also more important than off=page optimization when you’re first starting out. Once you’ve got a handle on things like keyword research and optimizing title tags/meta descriptions, then you can start branching out into more advanced techniques like link building and social media promotion.
We hope this article has helped clear some things up for you when it comes to understanding the basics of SEO! Just remember: optimizing your website for better visibility in search engines is a process — not a one time event — so don’t expect miracles overnight. The most important thing is just getting started and being consistent with implementation; if you keep at it long enough, you will see results!
